During my research on my go-to-market strategy I read about quite a few strategies from farmers market, to selling to middle men who then sell to the end-user, direct selling e.t.c. I also read about the Pick Your Own (PYO) strategy. Basically this means that you open your farm up to the public to pick their own selection of fruits. Now in my neck of the woods, this strategy seems quite bizarre for reasons folks in my neck of the woods would understand :-). Nevertheless I was quite curious and when I got the chance I went to a farm that uses this strategy.
So here is how it works…
When we approached the farm the lady on the right sells us a carton which comes in different sizes to store our strawberries while we pick them. If you look closely at the board you will see the price of the containers and the strawberries. You pay according to the weight of the strawberries.
So that’s Tara on the left eating the strawberries…haha and me on the right picking them :-). The thing is, folks at Butler’s Orchard don’t mind if you taste/eat a few strawberries. She actually asked and they said it was ok. Well isn’t that something……
That’s a cross-section of the farm which is all kinds of beautiful. The landscape is pretty amazing and if you look closely you see folks capturing the beauty of the farm. I hope mine is as pretty and huge as this one day… 🙂
The really cool thing about this strategy is that while I was out on the field I saw families and group of friends picking their strawberries…babies as well. It goes beyond just picking strawberries but more like a leisure activity. I also had a pretty awesome time picking my strawberries
The next step is to take it to the store to get it weighed and pay.
Thanks for stopping by 🙂